Photo by Ashkan Forouzani on Unsplash
Fakultas Komputer dan Teknik Alma Ata – In December, Harbolnas is the most awaited moment for consumers and sellers. Harbolnas is a national online shopping day that is usually celebrated on 12 December, Customers often use this 12/12 moment to search for various products online.
This is because many brands offer massive discounts to allow customers to explore their target products. This once-a-year discount party has seen an increase in events every year. Last year, the value of the 2021 Harbolnas event reached 18.1 trillion roubles, an increase of 56% compared to the 2020 achievement.
Learn about the history of Harbolnas, Indonesia. Below are seller benefits and tips to maximise profits on 12/12 online shopping.
Before coming to Indonesia, the CyberMonday online shopping party has been present in several other countries such as the United States, United Kingdom, Canada, Germany, and Japan.
Cyber Monday itself was inspired by the Black Friday celebration in the United States.
Black Friday, many stores offer massive discounts, so people are excited to go to the stores and even willing to queue long to make purchases.
In addition to Cyber Monday, there is also Singles Day on 11 November which started in China. In Indonesia itself, Harbolnas started in 2012, precisely on 12/12/12. Harbolnas Indonesia was the first company to form e-commerce members in the Indonesian E-Commerce Association (IdeA).
Translated with www.DeepL.com/Translator (free version)
Photo by Tamanna Rumee on Unsplash
The idea of Harbolnas itself was originally created by Lazada who wanted to openly advocate for online shopping celebrations. From this idea, Harbolnas took the initiative to encourage commercial retail companies to join in order to achieve higher sales.
As time goes by, Harbolnas will be held more frequently. Several online stores have started Harbolnas since September 9, while several other online stores even hold Harbolnas every month.
Now not only merchants are joining the Harbolnas Shopping Festival, but also companies from various industries, both offline and online, are providing various attractive offers during Harbolnas. Of course, brands can experience many benefits by taking advantage of this Harbolnas moment.
Here are some of the benefits of Harbolnas for traders that you should know: 1. Increase e-commerce traffic
If your online shop takes part in the National Holidays moment, more and more visitors will come, even if only to look at products and discounts.
Your online store also has more visitors than usual.
With lots of traffic, you can increase the visibility of your business online. In fact, it can build better brand awareness. Because if you don’t know your online store, you can find out more about your company. It’s not impossible that they will buy later.
- Meningkatkan jumlah penjualan
By holding special offers during National Holidays, you can also increase the number of sales.
Compared to regular daily sales, the sales volume of your online store is certainly much higher.
This can be an effective way for you to sell old edition or previous season products that haven’t sold yet.
For example, by holding clearance sales and big discounts during Harbolnas.
Even though the product you are selling at a low price is not the latest edition, this method is still effective in increasing sales figures.
Because, there are many customers out there who love low-priced goods. They also will not hesitate to buy the products you sell at discounted prices. The products in your online store can sell quickly and the storage space can be used to stock other products.
Increase business income
Of course, as your online store sales increase, you will receive much higher business income.
Therefore, many brands are competing to provide special offers to customers so that they can get more business profits.
So, to get maximum profits, don’t forget to reduce the product price first before applying any discounts. So the product you are offering at a discounted price may still offer a profit. Don’t let yourself suffer losses by not considering the discounts offered to customers, right?
Get new customers
Another advantage of participating in events at Harbolnas is that you can attract more new customers.
When you offer attractive offers, be it special discounts, free shipping, or cash back, customers will quickly take over your online store. Those who have never purchased before will be interested and ultimately make a firm purchasing decision.
Of course, for those of you who are just starting out, being flooded with orders is very exciting, right? The number of sales increases and your earning potential increases.
Win over existing customers
Not only does Harbolnas attract new customers to your store, it can also help you attract existing customers. By sending promotional information to existing customers via chat, email, social media and other marketing channels, their chances of making repeat purchases are much higher.
Existing customers can place repeat orders at your store. You can achieve customer loyalty more easily.
Compared to acquiring new customers, this method is considered much cheaper and easier to implement. Therefore, maintain a good relationship with customers so that they buy again in the future.
